Skateboard design

I design concept is based on my target market. The customers group of this target market are teenagers who are 16- 25 years old. At this age group, people like show their personality and like cool things and unique life style. Also in my opinion, for this age group, skateboards are toys for them, this means customer would not buy skateboards with very complex image and colour, they buy skateboard for playing purpose rather than colleting famous artworks. So I want to make something closer to customers with simply cubism.

I designed this skateboard based on lines. My first step was drawing lines in a skateboard. Then base on lines, I added more lines and put in different position and shape to create different style. After I did lots of online research about cubism, I have many ideas on developing my artwork.


I kept developing my artworks with different shape and colour contents, the day before submission date; I had two more new ideas, then I continued work on my design.

At the final stage, I made last decision of my design. My final concept - I create five different skateboards, which skateboards have different personalty, facial expression, hairstyle and life style. Laughs, smelts, angry, cool etc, I can use many words to descript my artworks. By achieving my goal, I only use very simple shade, line and colours. By showing different personalty, facial expression, hairstyle and lifestyle, customers can find their life style from skateboards; this makes skateboards much closer to their real style.

Surrealism - Ice Tree

This my surrealism artwork.
I want to present two ideafrom this artwork. The first Idea is freedom, I want to use simple eye facial expansion on the tree to represent - the tree want to leave this cold place and want a freedom life. The tree is watching the sky and sky gives us feel freedom.
The second idea, human should save our enviroment. As the Earth is become hotter and hotter, ice is dissolving to water on each pole of Earth. I use green color which is color of lives, to represent lives in cold area, and say face to show sad feeling of lives, because they are losing their homeland. At the background Orange color presents hot feeling.

Moodboard - Surrealism Style

I found some surrealism style artwork on the internet.
Water & Sky & Lives.